01Prospect
Identify salons with potential in the region.
APPRO Official Distributor ProgramRequest an analysis of my region
Become an official APPRO Distributor in your region
Bring salons professional products and the Genesis Ecosystem. Activate partners, follow consumption and build a recurring portfolio.
Revenue potential*
US$ 470,000per year
TechnologyAllysson CarvalhoCraftAna Paula Carvalho73
Countries where the brand is present
+2 million
Follow Ana Paula Carvalho
Billions
Of views on transformations
2 DCs
São Paulo and Northeast Brazil
The model
Do not walk into a salon as one more product seller
Ordinary distribution ends at the order. The APPRO model starts there.
Conventional distribution
- Presents products
- Negotiates prices
- Closes the order
- Delivers
- Waits for the next purchase
The APPRO model
- Presents a solution for the salon
- Registers and enables new partners
- Guides the rollout
- Follows consumption
- Supplies and grows the portfolio
The first order opens the relationship. The follow-up builds the recurrence.
How it works01 
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03
04
05
06
The operation you will be able to build
Six moves that repeat, salon after salon.
0102Present
Show the products and the ecosystem.
03Register
Guide the registration and the link to your operation.
04Enable
Guide the first use of the products and the tools.
05Supply
Serve professional use, home care and restocking.
06Grow
Follow every partner and keep the portfolio active.
You do not manage orders. You lead a regional operation.
EVA reads the hair and the protocol comes ready
APPRO's AI agent follows the service from the first look to the home care.
Assesses
Reads the condition of the hair from the service data.
Points to the protocol
Names the treatment and the line that answer that condition.
Points to the home care
Builds the follow-through at home, in combos that already carry a price.
Standardises
The salon starts repeating the same process in every chair.
The professional validates, adjusts and leads the service.
EVA
Over 100 products in the portfolio. EVA points to what answers that hair's condition.
Real transformation
Result with the Pantera Negra line, in professional service.
You do not just carry products to the salon. You carry the process that decides which treatment to recommend, and why.
The result is what connects one appointment to the next
The salon does not sit waiting for the client to come back. EVA closes the appointment and points to the priced home care — and the next visit leaves already booked.
An appointment that ends with a plan has a follow-up. That is how a first order becomes a restock.
Where the revenue of an active salon comes from
Every enabled salon can generate four movements over the life of the relationship.
You buy the products from APPRO and resell them to the partner salon — your revenue is the margin on that sale. On orders the salon places directly through the platform, you earn a commission on your territory's order.
You earn nothing for referring other distributors: there is no network and no referral bonus.
01
Salon entry
The purchase that starts the use of the products and the ecosystem.
02
Professional use
Restocking what the treatments consume, chair after chair.
03
Home care
What the client takes home, chosen during the appointment itself.
04
Restock and growth
Following consumption and growing the mix over time.
You grow by bringing new salons into the ecosystem and strengthening the ones you already won.
You do not operate alone in your region
Brand, system, intelligence and support — to prospect, organise, supply and grow.
Brand and portfolio
Professional line, home care, furniture and equipment — the partner salon fully outfitted, with material ready for every visit.
Genesis Distribuidor
Your whole business in one system: salon orders, your own stock purchases, card payments, team, commissions and the month's result.
ADÃO intelligence
Every day, the list of who to visit — already ranked, with the route built, for you and for each person on your team.
Distribution management
An APPRO manager follows your rollout and sits down with you to review the portfolio.
Training
One full training every month: how to sell, how to present the system and how to master every product you carry.
Content and campaigns
Ready-made pieces to present, activate and keep the salons in your region warm.
The intelligence organises. The team executes. You decide and lead.
You prospect. And the brand prospects with you.
Not every salon waits for your visit. What APPRO attracts in your region already arrives tied to you — before the first contact.
01
The brand attracts
Ads, social and the Partner Salon page bring professionals to APPRO every day.
02
The territory recognises it
At sign-up, the salon's address identifies the municipality and the distributor who holds that territory.
03
It lands in your portfolio
The salon shows up on your dashboard with the details for the first contact.
04
Orders tied to you
It can buy on its own and the order already comes tied to your territory — or ask for a visit so you present and activate it.
You do not depend on your prospecting alone. The same engine that brings clients to the salon brings salons to you.
The physical structure that supplies your region
The order you close at the salon comes out of an operation that is already running: two logistics centres and the company's head office.
Teresina · Piauí
Piauí logistics centre
The warehouse where your salon's order is picked, checked and shipped.
Teresina · Piauí
Head office, Piauí
The company's head office. This is where the day-to-day support for your operation comes from.
São Paulo
São Paulo logistics centre
The second distribution centre, with its own stock and checking station.
You do not have to build any of this. What you build in your region is the portfolio of salons.
Who built this model
The craft and the structure walk into the salon with you.
That combination produced Genesis and the Official Distributor model. It is this story that opens the door before your first sentence.
The craft
Ana Paula Carvalho
Protocols, results in the chair and the authority built on hair transformations. It is the name the professional already knows when you arrive.
@anapaulacarvalhoof
The structure
Allysson Carvalho
Processes, systems and the business model. It is the structure you receive ready to use, from the distribution centre to the software you will open every day.
@allyssoncarvalho.ofYou sign up. APPRO reviews the profile and the region.
Anyone can sign up. Not every profile gets in.
Gross revenue potential*
US$ 470,000
per year (USD)
Built on 70 active salons buying four professional products a month, at the prices practised in the United States.
What APPRO looks for
- You have a commercial profile and want your own business.
- You know how to prospect and build a relationship with salons.
- You are willing to visit and follow the region.
- You can run a portfolio, a team and stock.
- Your structure fits the region you intend to serve.
- You can invest in the structure and the opening stock.
How the review works
1
Sign-up
Your profile and the region you want to serve.
2
Review
APPRO assesses the profile and the region.
3
Presentation
Online meeting with the regional manager.
4
Structure
Scope and opening stock, set together.
5
Rollout
Contract signed, the operation begins.
Live meetingStep 03
The presentation is an online meeting with the manager for your region.
It is a conversation, not a fixed offer. The manager walks through the model and the terms for your region, and listens to your plan.
- How the model works in practice.
- The terms for the region you want to serve.
- Your questions, answered on the spot.
The review is not red tape. It is what separates someone who wants to sell product from someone who wants to build a region.
What is usually still open at this point
The questions the team hears most before someone requests an analysis of their own region.
Does requesting the analysis already make me an Official Distributor?
No. The form only starts the review and guarantees no approval, no region reservation and no exclusivity. You become an Official Distributor after approval and after the contract is signed.
What investment is required?
The investment varies with the size of the region and the opening stock structure. After reviewing your profile, the manager presents the terms that apply to the operation.
Will my region be exclusive?
Distribution may be exclusive or non-exclusive. Availability, boundaries and territory terms are set out in the proposal and in the contract. The form reserves no region and guarantees no exclusivity.
Is the potential of US$ 470,000 a year guaranteed?
No. The figure represents potential gross revenue, not profit, and it is neither a guarantee nor a ceiling. It is a scenario modelled on the United States market: 70 active salons buying four professional products a month at the prices practised there. The result may fall below or above it, depending on the region, the active salons, repeat orders, prospecting and the distributor's management.
Does APPRO hand over a ready-made portfolio of salons?
No. The portfolio is built by the distributor. APPRO also attracts professionals and routes sign-ups by territory, but that flow varies and does not replace regional prospecting.
How does a Partner Salon stay active?
By meeting the criteria of its chosen plan in each 30-day cycle. The distributor follows repeat orders and how the portfolio evolves to keep salons active in the ecosystem.
Does EVA decide the treatment instead of the professional?
No. EVA organises the recorded data, describes the situation observed and suggests protocols and home care products. The professional validates, changes and leads the appointment.
If your question is not here, it fits in the conversation with the manager.
Sign-up
Fill in the form and start the review of your region.
The form has three steps: the region you want to cover, your contact details and a read of your commercial profile.
As soon as you send it
- The screen tells you what our distribution map holds for your city.
- If that territory already has a manager, their contact shows up right there.